Clone Marketing Tactic!

Marketing Tactic - Similar Packaging

Some brand shine, few outclass average brands and very few become trendsetter brands. One such brand is ID brand which has carved a niche market from a very modest beginning. ID brand is know for its trail blazing success. I feel it's growth is grounded on the quality, freshness and innovation.

For a long time, I'm a loyal customer of ID idly batter. I've been with this brand for a long time and I've seen how it's has changed the idli batter cover - from an ordinary one to distinct looking plastic cover.

Recently this brand has forayed into other items like -  Kerala Parotta, Wheat Parotta, etc. Along with it's growth, it has also attracted more competition.

Sometime last week, I went out late in the evening to buy few things remaining in the shopping list. The last item was idly batter. I rushed to a near by shop and picked one and rushed into the waiting auto. When I reached home I realized that I picked a different brand and it was not ID brand.

It's apparent that some savvy marketing guys has cloned the cover. And it made me wonder how customers blindly select items based on the color, font and packaging.