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Suppose you're setting up a Cafe or Restaurant, then what's your strategy to make it attractive to your target audience? Here are few things that came to my mind:
📌 𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐦𝐞𝐧𝐮?
📌 𝐈𝐬 𝐭𝐡𝐞 𝐚𝐦𝐛𝐢𝐚𝐧𝐜𝐞 𝐨𝐫 𝐬𝐞𝐚𝐭𝐢𝐧𝐠 𝐬𝐮𝐢𝐭𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞?
📌 How's 𝐭𝐡𝐞 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 and what about 𝐩𝐚𝐫𝐤𝐢𝐧𝐠 𝐬𝐩𝐚𝐜𝐞?
📌 𝐖𝐡𝐚𝐭 𝐭𝐲𝐩𝐞 𝐨𝐟 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 ( Family, Young Ones, Middle age, or mixed-crowd)
📌 𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐜𝐡𝐞𝐜𝐤𝐞𝐝 𝐭𝐡𝐞 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐟𝐨𝐨𝐭𝐟𝐚𝐥𝐥 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐨𝐜𝐚𝐥𝐢𝐭𝐲 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮𝐫 𝐜𝐚𝐟𝐞/𝐫𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭 𝐢𝐬 𝐥𝐨𝐜𝐚𝐭𝐞𝐝?
Typical Customer segments - Millennials (Born 1981–1996), ( Townhall, Kowdiar Hub, or Generation Z Born 1997–2010 ( BOOSTER CHAYA, Town Hall, etc), Or family crowd ( a peaceful dining place), etc)
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( 𝐈𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤, there's the 𝐩𝐢𝐜𝐭𝐮𝐫𝐞 𝐨𝐟 𝐜𝐨𝐥𝐨𝐫𝐞𝐝 𝐭𝐞𝐚!
So,i𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐚 𝐂𝐚𝐟𝐞, what are you doing to make it unique.
In Trivandrum, Booster Chaya made a distinction in the market by targeting young people with their variation of chaya and Cafe Boba Queen, at Vellayambalam popularized Bubble Tea in Trivandrum Boba Queen .
Similarly, each successful restaurant and Cafe has a story to tell about the way attract customers.
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𝐈𝐧 𝐜𝐚𝐬𝐞, 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭 𝐨𝐫 𝐜𝐚𝐟𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧, 𝐭𝐡𝐞𝐧 𝐰𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐏𝐥𝐚𝐧 𝐁?
Probably, at this stage you can look for suggestions from experts ( cafe or restaurant consultant) who can suggest fresh plans, ideas to revive an existing cafe or restaurant.
ALSO, if you're looking for new ideas in your menu, decor etc for a new or an existing restaurant/cafe, then 𝐈 𝐜𝐚𝐧 𝐩𝐢𝐭𝐜𝐡 𝐢𝐧 𝐚𝐧𝐝 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐚 𝐂𝐚𝐟𝐞/𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭:
Here's what I can suggest:
1. Menu planning ( adding nutritional quality or aesthetics)
2. Make changes in the layout
3. Training for kitchen and counter staff
4. Tips to increase experience of customers
5. Strategies for social media marketing
6. Ways to increase repeat customer visits.
7. Finally, I share my observation on all aspects of running a cafe ( menu re-design, to over-the-counter-items, on ways to provide impeccable service to customers, and make your biz as distinct as possible)
For ideas on how to make your Instagram account an unique one!
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