Suggestion to MPI ( Pork Packaging)

Pork Bits from MPI

Pork Slice ( MPI)

 I'm back to buying pork from MPI. Reason was that I'm tired of going all the way to Nalanchira to buy pork. Also, the last two times I bought pork from the shops at Nalanchira, I'm getting way too much fat. And, when we cook pork in cooker, a good part of fat melts away! 

Moreover, I'm yet to learn and figure out which part of pork to order. So, the guys at the shops are too hurry to slice and pack! 

What I want are pieces which has part meat and part fat. But, who's there to listen to a customer! Most shop assistants are always on a busy mode! 

MPI Pork Bits or Curry Cut

These are the packed pork meat by MPI

1. Pork Bits
2. Pork Curry Cut
3. Pork Slice
4. Pork Chops 

Suggestion to MPI

1. The image of pork on Pork Curry Cut and Pork slice looks similar. This confuses a buyer at the store. And, most store owners are not good with the explanation. Luckily, the new shop which sells this explained it pretty well. 

( It would be great if the image on the cover replicate the content inside the package). Further, they can add a short sub-heading about the size. 

Tender pork pieces without bone (approx. 1.5" pieces) — ideal for curries and gravies.  ( Sample)


2. For packaged pork products, adding a QR code on the label can greatly enhance customer engagement and value. When scanned, the QR code can direct customers to the MPI (Meat Processing Initiative or brand) website, specifically to a recipe page related to the product they’re holding — like pork curry cut, pork ribs, or minced pork.

The recipe page could feature:

• Step-by-step cooking guides for the specific cut
• Recipes submitted by customers, building community trust
• Videos or tips by expert chefs or food influencers
• Suggestions on pairings, spice blends, or side dishes
• Links to related products or preparation techniques (e.g., marination tips)
• Opportunity to cross sell ( spices, vessels, recipe books 

This not only educates the buyer, but also adds value, builds brand loyalty, and encourages repeat purchases.

3. Cross-selling opportunity - MPI can partner with cookware sites like The Indus Valley or Vinod Brand and they can list their products on this page. Also, suggest pans used in cooking.


Btw, today we made Pork Pepper with the curry cut!