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| Giving Back |
Businesses, no matter how small, thrive not just because of what they sell, but because of how they engage with the community around them. Giving back builds trust, strengthens the local economy, and helps the business stay relevant and respected. Here’s why and how small businesses can contribute to the neighborhood with few ideas, suggestions and real-life examples.
Why a Business Should Go Beyond Just Serving Good Food or Products
Builds long-term customer loyalty
- Improves the quality of life around the business
- Creates emotional connections with the local people
- Encourages a cleaner, safer, and more welcoming environment
- Differentiates the business from competitors
- Creates content and stories for social media and local press
( Imagine if any biz on the road from Kumarapuram to GG Hospital takes the initiative to fill road gutters - and there are really big dips on the road around Istanbul Cafe. I keep seeing how cars and scooters have a hard time navigating this big road cavity. Hope some biz or a philanthropic person does it soon!
Practical Ways a Business Can Give Back to the Community
- Clean the surroundings
- Keep the front and sides of the shop clean
- Extend cleanliness to a few neighboring shops
- Hire someone to regularly sweep and maintain sidewalks|
- Place potted plants or maintain greenery
- Water roadside plants or trees regularly
- Sponsor local waste pickup or repair teams
- Pay a small monthly fee for cleaning nearby vacant plots
- Fund painting and repairing public walls or benches
- Add seating or shade for passersby
- Install a shaded area with drinking water
- Add a small rain shelter for walkers
- Display local art or student projects
- Let school kids or local artists showcase their work
- Feature rotating artwork, poetry, or cultural posters
- Organize a monthly art corner or photo board
- Organize small events or talks
- Hold weekend storytelling for kids, chai chats, or hobby sessions
- Support other local chefs or other biz units by displaying their products ( I have seen this concept at Eve's Cafe, Venpalavattom, at Chai Kari ( a tea shop) near Vanchiyoor. I'm not sure if they still do it. Anyways, it was a good initiative.
- Display products made locally ( There are many ladies who sells brooms made from coconut leaves. These are mostly aged ladies who carry their work on the head and walk around their locality. What if local Margin Free Shops have a small counter which displays such produce. They can even post their picture, details and a short description on how they make. All keep a note that all the sale proceeds goes to them! We don't take a cut) Imagine, if one or two shops in each locality does something magical like this!
- Host “Know Your Local Hero” evenings featuring teachers, drivers, etc.
- Support and promote other local businesses
- Put up a board or flyer stand for nearby services
- Give discounts to employees from neighboring shops
- Recommend other local spots to customers
- Provide clean drinking water or a public washroom ( Taking about toilets in most hotels, the sight and cleanliness is deplorable. I have noticed this even in mid-sized restaurants with packed customers! Why this place, also area around washbasin in not kept dry or clean?) What does it take to get someone to check the toilet and see if it's neat and dry?)
- Install a water filter and keep glasses outside
- Offer basic restroom access to those in need (especially delivery workers)
- Hire local youth or provide internships
- Give part-time jobs to college students or train dropouts
- Encourage skill development for nearby youth
- Install and maintain a public dustbin
- Monitor and empty it daily
- Support community causes
- Help raise funds for local hospital or school events|
- Sponsor a prize in a school competition or donate books
Examples from Japan and the West
Japan
Morning Clean-Up Culture:
Many shop owners in Japan clean not only their store but the street in front every morning — a tradition of “cleaning before opening”. It’s part of being a good neighbor.
Oasis Services:
Convenience stores offer clean toilets, free seating, Wi-Fi, and air conditioning as resting spots, even if people don’t buy anything.
Community Notice Boards:
Businesses maintain public boards outside their stores for local updates, events, and safety alerts.
Germany
Street Adoption Programs:
Small businesses "adopt" street sections to keep clean and decorated with flowers or art, and often get a small tax deduction or a mention from the city.
United States
“Buy Local” Co-ops:
Many small businesses form collectives to support each other, host monthly local events, or offer cross-discounts.
Giving Tuesday Participation:
Even small coffee shops donate part of earnings to local causes once a year and share updates online to show transparency.
Final Thoughts
Small businesses don’t need big money to make a difference — consistent small actions are enough. When a tea shop plants flowers or a bakery keeps the sidewalk clean, it communicates something powerful: “We care about more than just sales. We care about this place and you.”
Btw, I think I have restart the giving part. Earlier I used to give food packets to people around Trivandrum Medical College and RCC area. Now, it's been couple of months. Need to do this! Also, I want to sponsor or give a water cooler/heater to Medical College, especially the Physical Rehabilitation Unit. Anyone interested can join together or any biz can take this up!
Reason for giving a hot and cold water unit is that I have seen people coming out from this facility to nearby shops to get hot water!
This post is created with the help of ChatGPT. It was based on a prompt and it exteneded the idea further! Thanks to all these AI tools, it's making writing easier, enabling individuals with more options, ideas and sub-points.
So, how often do you use such tools?






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